habitat by honestbee wins two awards at Marketing PR Awards 2019

The launch of habitat by honestbee in Singapore last year generated so much buzz online that it was one of the top ten searches on Google in 2018.

On the world stage, IGD Retail Analysis also named habitat by honestbee as one of the must-see grocery stores of 2019 after a year of global travel, visiting over 40 markets.

In recognition of the PR and buzz over the launch of habitat by honestbee last year, the team picked up two awards together with our PR agency, Asia PR Werkz at this year’s Marketing magazine’s sixth annual regional PR Awards.

The awards won are a Gold award for “Best PR Campaign: Services” for the launch of habitat by honestbee and a Silver for “Best Media Relations Strategy” for habitat by honestbee, both picked up by Asia PR Werkz, our appointed agency partner for honestbee. habitat by honestbee was the only retailer featured at the award that walked away with two wins for the night.

“We are happy to put Singapore on the map by winning accolades, not just in Singapore but also all around the world behind the NewGen Retail concept with habitat by honestbee. This endeavour would not be possible without the efforts of our strong and passionate partners such as the team in Asia PR Werkz and the media. We are grateful for all their support and strive to deliver even better service and experiences to our customers.” Shared Pauline Png, managing director for habitat by honestbee.

Asia PR Werkz team on stage with their award win for habitat by honestbee

“The key to a successful campaign is the trust and diligence of both client and agency. It is our honour to represent habitat by honestbee and we hope to continue the good work that we do. We also want to take the opportunity to thank the media who have been ever so supportive with us and with our clients.” Said Julie Chiang, director for Asia PR Werkz. The agency also swept up the coveted “PR Awards Champion – Agency” award, the top award given to the biggest agency winner for the night.

Asia PR Werkz team winning the coveted “PR Awards Champion – Agency” award

The award, held in Singapore on the 29th of March, saw more than 370 in attendance at Swissotel Merchant Court, representing 29 agencies and 56 brands who made it to the finals.

Congratulations to our partners at Asia PR Werkz and also a big thank you to everyone who shared about the launch of habitat by honestbee. If you haven’t been to habitat yet, do check out our official website for a preview and head down soon to find out what you are missing out!

Author: Alvin Lim

I love food!