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Meet Ankita, our engineering lead who does it all

Ankita, or “Anki”, as she’s known to her family, has been in honestbee since July 2015. Besides being a passionate software engineer, she’s also a compassionate individual using her talents for good. 

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The latest buzz from the hive

Let’s get to chatting!

We’ve been busy bees and are happy to announce a new feature that you all will enjoy. This week we are launching live chat for groceries on our app and web! 👏🏼

Now you can strike up a conversation with our customer service team without ever leaving the app.

Our customer service warriors are on the frontlines and want to be more accessible to you, every step of the way, on your quest for the freshest groceries.

When is this happening?

It was just launched today for groceries!

Can I use it on the app or web?

Both. Live chat is available on iOS, Android and web!

What are the working hours?

Get to chatting from 9 am – 9 pm, 7 days a week.

How do I start a live chat?

For iOS, tap the top right corner to start chatting.
For Android, tap the bottom right corner to start chatting.

mobile-chat-feature copy

Here’s a sneak peak at the live chat experience in iOS:

We are all ears.

What are your best customer service experiences? Please share with us in the comments below and let us know how you think we could do better too.

Here are some awesome examples from customer service oracles whom are moving mountains:



Screen Shot 2017-02-03 at 10.40.52 AM

Let’s show some love for our friendly and reliable customer service team!


Wherever you go, honestbee is there.

Doing Our Best For Everyone

honestbee is Asia’s leading and trusted online concierge and delivery service. We add value to our customers’ lives by bringing them convenience. Quality is paramount to us. Our dedicated team of trained shoppers and speedy delivery bees work hard to bring the best products to our customers.


… doing our best to serve you better

Just like when you are shopping for yourself, some products may inevitably run out of stock for the day. We do our best to work closely with our partners to resolve this challenge, and we seek to provide the best replacement suggestions to our customers.

… doing our best to provide value

honestbee is a social impact business and we are committed to providing value to our bees in meaningful ways. This comes in different forms, including flexible work opportunities and fair compensation, as well as performance incentives based on demand and availability.

… doing our best to be transparent

Our compensation structure is simple and transparent. On average, a bee’s compensation is higher than the $7.00 per hour benchmark for standard part-time work. Every bee gets a variable hourly performance incentive. This resulted in 86% of our bees earning an average hourly compensation higher than the industry average.

… doing our best for our bees

We will continue to do our best to evaluate our compensation scheme regularly based on order volume, efficiency, and delivery costs. Our pay structure aims to strike a balance between rewarding the bees fairly, delighting our customers, and building a sustainable business.


Feed your family Farm to Table goodness!

Farm to Table

Eat better – direct from the farm

Ever wonder why some foods just taste better than others? Your eyes may only see what lies on the surface of a rosy apple or a sprightly stalk, but there are a lot more nutrients in every fruit and vegetable that is grown fresh and delivered direct to you – from farm to table.

Fresher from source, better in nutrition

Locally grown or directly imported produce do not have to travel long distances to reach consumers, so they can picked at optimum ripeness. Hence, they are able to fully develop and retain rich vitamins and minerals, and thus maximise their nutritional potential.

More value in every bite

The buck doesn’t stop at health benefits alone. The direct effect of buying straight from the source also means more savings – up to 30% as a matter of fact. How? Well, you won’t have to pay additional distribution, collecting, sorting and packing fees now!

Exotic varieties for adventurous palates

Your local supermarket may carry all the usual varieties of fruit, but if you’re looking for something healthier and more exciting, you’re more likely to find it at our Farm to Table stores. Choose from fresh herbs and spices like sage or thyme, to South Africa Abate Fetel (a kind of pear), locally grown kale and more.


Visit our Farm to Table partners—Sustenir, Thygrace and Pasir Panjang Fruits—to order online conveniently and enjoy FREE delivery to your door when you purchase over $30!



Wholesome recipes for your family

Try out these recipes, made fresh from our Farm to Table partners! 

Hearty Salad

This salad is filled with delicious greens to please every fussy family member.

Hearty Salad


500g beetroot, cut into wedges
500g butterhead lettuce
300-400g fennel, thinly sliced
½ teaspoon salt and pepper
4 tablespoons balsamic vinegar
3 tablespoons olive oil


Heat oven to 200ºC. Bake beetroot in oil for 20 minutes. Season with salt and pepper. Toss lettuce, fennel and balsamic vinegar together. Serves 3-4 pax. 


Get the ingredients


Sweet Smoothie

Enjoy more family bliss with this nutrient-filled smoothie treat that’s high in antioxidants.

Sweet Smoothie


900g strawberries
2 x 125g blueberries
1-1½ bananas, chopped
1 cup orange juice (900g oranges)
2-3 cups ice


Juice oranges to make the  juice base. Blend strawberries, blueberries and bananas until pureed, then add in the juice and ice. Serves 3-4 pax.

 Get the ingredients


Kale Chips

Love snacking? Switch to a healthier alternative that’s just as delicious as potato chips.



300g curly kale
1½ tablespoons olive oil
1 teaspoon sea salt


Heat oven to 200ºC. Separate kale leaves from stem. Drizzle oil over kale and sprinkle salt to season. Bake for 15 minutes. Serves 5-6 pax.


Get the ingredients


Looking for farm fresh ingredients?

Shop now at our Farm to Table stores, curated to deliver all the goodness of the fruits and veggies you love – directly to you. Enjoy direct savings of as much as 30%*, greater selections, from regular to exotic produce, and more freshness straight from the suppliers to you.

Visit today. Delivery is free over $30!

Diversity In Tech: It Starts With Respect

When it comes to diversity in tech, #TheStruggleIsReal. In an industry dominated by males spotting a couple of stereotypes, industry-leading organisations are calling for a larger focus on diversity and multiculturalism. Where recruiting any top talent has proved to be a major challenge any start-up founders would face, diversity has proved to be needful.

Facebook hired Maxine Williams as its global director of diversity in 2013. One of her most notable efforts was overhauling the Managing Bias training course to help individuals understand their possible biasness. Through real-world examples, employees were taught to work on pre-emptive solutions. Google, the first tech giant to publicly release its diversity numbers, has also pledged to “unite this dialogue around diversity in the tech industry”, its director of diversity and inclusion Yolanda Mangolini said.

You might be thinking, “Why the hoo-hah over diversity and multiculturalism? We are a small team and not all tech companies have access to resources like Facebook and Google.” You might also be thinking, “How can a small startup foster an environment conducive for minorities?” For us at honestbee, it starts with respect. Our experience in having a diverse team also bought about a positive impact on our business and the culture we are building. Here are some tips on how you can build a team that is diverse and multicultural based on our experience.

Respect Different Perspectives Diversity Brings 

Working with a team of individuals from different backgrounds, culture and education is great. This means that a broader range of insights and ideas will be brought to the table. For the team to work efficiently together though, mutual respect is key.

It is important that team members keep an open mind and open communication channel. Remember, different departments have to work together quite closely. It’s best that the working relationship is kept at optimum to be able to solve things more creatively as a team.

Integrating People from Different Backgrounds into the Local Culture

Starting a new job is difficult enough, let alone starting a new job in a new city and a new culture. You can imagine how nerve-wrecking or frustrating it must be when you step into an office where no one understands you. Think about this: no one knows what you’re saying and what you’re trying to achieve.

Here at honestbee, our social committee ensures that team members integrate well with each other. We encourage informal engagement sessions during lunch or after work so as to learn more about each other. We also take them out during the weekends for them to experience the fun side of Singapore, such as cycling, paintball and soccer sessions. Just a few weekends ago, we even had a little tour at Gardens by the Bay for the new joiners!

Talent Scouting in Different Places

Instead of going to the same universities for new talents, honestbee works with different colleges. We strive for gender balance and having a global team. We also hold culture interviews to ensure that potential employees have aligned cultural beliefs.

To date, we have dedicated employees from 29 countries across the globe, including Taiwan, Hong Kong, the Philippines, France, Germany, Romania. Close to half of our employees are females.

Diversity and multiculturalism in tech is not a new conversation. It’s been talked about, and some companies have even been working on it for years. As a young company that’s barely a year old, we are definitely proud of our small gains. But at the same time, we are committed to improving and fostering a better work environment. Diversity brings so much more to our products and services. It adds so much colour, passion and nuances, which in return, benefits our customers.

We‘d be happy to engage in a diversity discussion. Hit us up if you want to speak!

Save time and bee joyful this June

We’re sorry but this sale is over. Visit for other offers.

Joyful June Sale - 2 Days Only

Enjoy June and leave the shopping to us

June only comes once in 12 months, so savour the last few days with savings that will make you and your loved ones happy! 


Shop for groceries and more from the comfort of home and let our concierge shoppers handpick only the freshest items for your family.  Then sit back and enjoy FREE delivery to your door.


Shop away with these smart savings! Valid till 23:59 on 29 June 2016.


New Sign-up Offer: $50 OFF $200 / Code BEE50

Existing Customer Offer: $12 OFF $100 / Code BEE12

Store Special Offer: $10 OFF $80 / Code STORE10


Need help? Learn how to redeem your promo code here.


Shop Now

Prepare a fresher meal.

Enjoy more value, variety and freshness with our new Farm to Table partners SustenirThygrace or Pasir Panjang Fruits serving fresh greens and juicy fruits. Savour succulent cuts from ZAC Butchery(halal), Mmmm! or The Butcher’s Dog.

Enjoy more treats.

Be spoilt for choice with the fine range of wines, beers and spirits from Wine Connection, Fine Brands, THIRSTY and Wein & Vin. Fancy dessert? Order the best only from Ben & Jerry’s, Anjalichocolat and Laurent Bernard. And if you’re feeling peckish, enjoy the fine taste of products from Gastronomia or Jones the Grocer.

Stock up and let us do the lifting.

Order your daily supplies from Cold Storage or Fairprice. We also do the heavy lifting for you from Pet Lovers Centre and GNC.

Visit us now to shop from the brands you love!


Terms and Conditions:

  1. Orders must be placed from 00:00 28th June 2016 to 23:59 29th June 2016 with specified minimum spend amounts.
  2. Promo Code: STORE10 excludes FairPrice, Cold Storage, Thirsty, Fine Brands, Wine Connection and Wein & Vin stores.
  3. Delivery slots are subject to availability.
  4. Coupons will be limited to the first 5000 orders and will be unavailable once the quota has been reached.
  5. Only one coupon per account and household (as in Terms of Use, clause 5.5)
  6. Coupon code is applicable for single use only and cannot be combined with other codes and promotions.
  7. honestbee reserves the right to change these T&C’s without prior notice.

Energise Your Brain with These Superfoods

Hint: Caffeine is not the brain’s best friend


Repeat after me: “Caffeine is not the best way to keep your brain awake.” Its effects are short term. Besides, an overdose will make you jittery and uncomfortable.

Norma Jean has it right – “if you were observing all the rules, you’d never have gotten anywhere”. Are you betting on “veteran advice” for the golden hours of drinking black coffee to stay productive? Or perhaps the “tried and tested” herbivore diet to reduce the chance of food coma after lunch? Stop. You would probably end up hungry by 3pm everyday and eating more instead. That’s simply because black coffee temporarily increases your metabolism when you don’t really have much to burn anyway.

Though everyone absorbs nutrients differently based on their own unique biochemical identity, here are five expert-approved superfoods that freshen your mind and boost brain power to keep you energised.

  1. Berries – Protect brain cells from harmful free radicals

shutterstock_268783751“In addition to their now well-known antioxidant effects, dietary supplementation with berry fruits have direct effects on the brain,” according to researcher Marshall Miller, of the USDA-ARS Human Nutrition Research Centre on Aging. The large amount of antioxidants protects brain cells from being damaged by harmful free radicals. It also changes the way your neurons communicate with each other to improve movement control and function.

  1. Tomatoes – Great for preventing Alzheimer’s

shutterstock_141644017Tomatoes are well-known for being warriors that fight against prostate cancer because of its lycopene and beta-carotene content. Did you know that lycopene is also strong enough to fight against  free radical damage to cells which occurs in the development of dementia, particularly Alzheimer’s? Similarly, they are also good for the heart, the immune system, the skin and tissue lining… You know what, just eat tomatoes if you are not already doing so.

  1. Broccoli – Superstar packed with essential vitamins

shutterstock_166838546A study by researchers at King’s College London revealed that broccoli come high in lignans. It is a phytoestrogen compound that has been shown to benefit cognitive actions. If you have been experiencing short term memory, eating broccoli would be your express ticket out. In fact, broccoli is a superstar vegetable that not only tastes great, but is power-packed with essential vitamins, minerals and fibre. 

  1. Avocados – Improve blood flow for a healthier brain

shutterstock_279523388“Avocados are almost as good as blueberries in promoting brain health,” says Steven Pratt, MD, author of Superfoods Rx: Fourteen Foods Proven to Change Your Life. Monounsaturated fat in Avocados are known to improve blood flow and lower blood pressure, promoting better brain health. If you have been rejecting Avocados because you think they are too fatty, now is the time to put them back on the grocery list.

  1. Spinaches, Kales and Mustard Greens – Slow cognitive decline

shutterstock_291502325Spinach was the superfood Popeye relied on to save Olive whenever she was in trouble. Little did he know that while growing his muscles, he was also improving his memory. Martha Clare Morris, Sc.D., assistant provost for community research at Rush University Medical Center and his team conducted a study to find out how adding greens to our diet could help slow cognitive decline. The study examined 954 older adults for an average of five years. Results show that participants who consumed greater amounts of green leafy vegetables such as Kale, Spinach and Mustard Greens had the cognitive ability of a person 11 years younger than those who consumed none.

Get them now on honestbee!

These superfoods are available on honestbee via our latest farm to table partner merchants – Sustenir Agriculture, Thygrace and Pasir Panjang Fruits. Savour the best farm-fresh produce that are harvested and sent to you directly when you shop with us.

Anjali Chocolate Making Workshop – #GiveMumTime

This Mother’s Day, we created a little special time for mums to spend with their loved ones. Watch the video and celebrate with them!

Planning to #GiveMumTime? Save time with our convenient same-day, 1-hour grocery delivery service!

Simply order online and let our personal concierge shoppers handpick the freshest products for you and your mum.

Enjoy Flexible Employment Opportunities with honestbee and Earn Up To $14 an Hour


Creating sustainable and flexible income opportunities

honestbee is an on-demand grocery concierge service. We match demand and supply in the delivery of groceries and household products. Our nimble and efficient business model enables Singaporeans from all walks of life to earn money on days and time slots that best suit their schedules.

We engage Singaporeans to take on both shopping and delivery tasks. Since launching in July 2015, honestbee has engaged over a thousand Shopper Bees (as they are affectionately known) in Singapore and our workforce continues to grow each week.

Complete a quiz and attend a training session to become a Shopper Bee

honestbee is growing quickly and we hope to double the number of Bees registered with us by the end of this year. We are actively working with WDA, the CDCs and various social enterprises to offer career opportunities to job-seekers.

Shopper Bees should fulfil the following requirements:

  • Singapore Citizen or PR
  • at least 18 years of age
  • use an iOS or Android smartphone
  • able to lift up to 10kg

Signing up is quick and easy – eligible applicants can simply log on to to complete a simple quiz. Successful applicants will attend a training at the honestbee office to learn more about the role and to be equipped with the necessary skills to be a concierge shopper.

Earn up to $14 an hour as a Shopper Bee

As our business is built around an on-demand model, compensation offered to Shopper Bees is similarly dependent on demand and available supply. The Bee compensation structure is simple and transparent, and we communicate this to shoppers on a regular basis. The prevailing basic pay is $5.00 per hour with an incentive of $0.20 for each line item picked correctly. Shopper Bees who are able to handpick up to 45 items an hour (around 80 seconds to locate and pick each item), will earn $9.00 in incentives, and a total of $14.00 on an hourly basis. This is significantly higher than the typical part-time wage of $7.00 per hour in similar industries.

The life of a Bee

Here’s what some of our Shopper Bees are saying about their experience so far:

“I love being a Bee because it keeps me connected with the community when I help customers to shop! Being a bee also widens my knowledge on products, some of which I didn’t even know existed. It improves my multitasking skills, ability to work fast without making mistakes and to stay calm under pressure.”

“As a new Shopper Bee on the honestbee team, the experience has been very fun and enjoyable. The job offers a good balance of pace and increases your grocery shopping skills to a whole new level. The honestbee shopper team is warm and welcoming and from all walks of life. Imagine working with a team of friends! This simple routine of shopping for groceries has made me more service-conscious and more task-oriented.”

Broader opportunities with honestbee

honestbee constantly aims to increase the productivity of our Bees by innovating and leveraging technology. Improvements to our technology enable us to better match supply and demand, as well as help our Bees pick faster and more accurately. This increase in productivity enables our Bees to consistently earn more money.

We also provide guidance and encouragement to our Shopper Bees through our app, which enables them to build skills and be better equipped to perform their roles. Shoppers who perform well are then given the opportunity to take on more responsibilities and earn higher hourly compensation.

On top of offering on-demand work opportunities, honestbee strives to identify talent within our pool of Bees. Shoppers who consistently show excellent performance have been identified and invited to join our company on a full-time basis as supervisors or coordinators, or even other available roles within our company.

Mum’s Day Off Recipes

Mother’s Day is just around the corner. Why not #GiveMumTime to relax with a special homemade surprise?

Show her how much you love her with handcrafted meals all day, prepared with your loving touch. Ground rule: She isn’t allowed in the kitchen!

Start mum’s day with love

Turn a regular breakfast that she would make for you into a dish made just for her – with your very own creative touch.

Mummy Muffins
Hearty breakfast muffins for mums

Mummy Muffins

Toss to mum’s health and happiness

Convey your appreciation and well wishes with a zesty lunch time salad that contains bits of wholesome goodness in every bite.

Thank Q-uinoa Salad
Healthy salad for mum

Thank Q-uinoa Salad

Celebrate mum with a baked creation

Share a slice of home-baked cheesecake heaven together, over your favourite tea or coffee in the comfort of home.

Say Baked Cheese, Mum
Easy cheesecake recipe for mum

Say Baked Cheese, Mum Recipe

Serve mum a savoury treat

Impress her with your hidden culinary skills by cooking this presentable, delectable sirloin meal, complemented with a tantalising selection of dips.

Seared with Love
Savoury sirloin  beef recipe for mum

Seared with Love

Need ingredients? 

Get fine cuts from our gourmet partners like Mmmm! or Butcher’s Dog,  or source for other items from Cold Storage or Fairprice. Order early to get your Mother’s Day groceries delivered conveniently on the same day, within your selected 1-hour window. Shop now!